Planning your marketing budget always starts with estimating your goals.
▫️ Do you want to generate sales?
▫️ Do you want to have a lasting reputation?
▫️ Do you want your customers to get know you better?
There are plenty of marketing tools, but not all of them are suitable for a particular purposes.
💬 Since you have the goal, you can plan the strategy of approaching.
💬 Allocate the key messages that you are going to pass to your target audience. SPEAK THEIR LANGUAGE.
Split your instruments into Free & Paid and work out testing methods, in order to see which of them is going to work better.
Allocate the smallest amount of your budget to conduct the tests.
💬 To enhance the results from your investments, generate creative ideas, and create a special offer for your audience that can catch their attention.
When you get the results count the ROI & discover the way that is the most useful for your business.